Electronic Books

Total Books: 1 - 4 /4
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

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Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business / Michelle CarvillIan MacRae

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, ...

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Reality Check : How Immersive Technologies Can Transform Your Business / Jeremy Dalton

Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Reality ...

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The Financial Services Guide to Fintech : Driving Banking Innovation Through Effective Partnerships / Devie Mohan

Explores how banks can collaborate with fintech firms to drive innovation in areas such as cash management, compliance and ...

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Total Books: 1 - 4 /4